top of page
Search

Scare Away Low Bookings: How to Make Your Airbnb Stand Out This Halloween

  • Writer: Marketing Jurny
    Marketing Jurny
  • Oct 27
  • 2 min read

Halloween pumpkins on the porch of an Airbnb — seasonal decor that helps listings stand out and attract October bookings.

When Bookings Go Ghost


It’s spooky season — but not in a fun way.


Your calendar’s looking empty, and those Halloween weekend guests? They’re booking your competitors instead.


Don’t panic — this isn’t witchcraft. It’s optimization.


Every October, travelers look for themed stays, cozy getaways, and Insta-worthy rentals. But if your listing doesn’t pop in search, you’re invisible.


Let’s fix that — fast.



1. Update Your Photos (and Make Them Seasonal)


Guests search visually first.

A photo of your space with subtle Halloween touches — pumpkins on the porch, warm lighting, autumn colors — grabs instant attention.


✅ Fix:

  • Add 1–2 fresh, seasonally relevant photos.

  • Keep your first photo bright and welcoming, not dark or overdecorated.

  • rbnb.ai’s Photo Performance Analysis helps you see which images get clicks and which get ghosted.



2. Refresh Your Title to Match the Moment


Seasonal keywords help your listing appear in relevant searches.

Try small tweaks like:🎃 “Cozy Cabin · Sleeps 4 · Fall Getaway Near the Woods”🕯️ “Downtown Loft · Perfect for Halloween Weekend · Walk to Events”


✅ Fix: Use rbnb.ai’s Title Scoring to get instant title suggestions that balance clarity, keywords, and appeal.



3. Highlight Your “Spooky Season” Features


Guests booking for Halloween want experiences — not just beds.


✅ Fix: Mention features like:

  • Fire pits, hot tubs, or outdoor spaces (perfect for cool nights).

  • Proximity to Halloween events, haunted tours, or pumpkin patches.

  • Cozy elements like blankets, candles, and warm lighting.


Use rbnb.ai’s Real-Time Optimization Tips to emphasize these guest magnets.



4. Complete (and Check) Your Amenities


Halloween travelers often book last-minute — and filter aggressively for “parking,” “Wi-Fi,” and “self check-in.”


✅ Fix:

  • Double-check your amenity boxes in Airbnb.

  • Add seasonal extras (e.g., “hot chocolate bar,” “firewood included”).

  • rbnb.ai’s Amenity Scoring shows what you’re missing so your listing appears in all the right filters.



5. Add Personality to Your Description


A generic listing kills the Halloween vibe.Guests want to feel the experience before they arrive.


✅ Fix:Rewrite your intro with sensory words:

“Curl up in this cozy cabin after a night of pumpkin patches and haunted hayrides.”

rbnb.ai’s AI-Powered Description Enhancer helps you reframe your copy — fast.



6. Audit Your Listing Before the Holiday Rush


With bookings peaking fast, this is the perfect time for a quick checkup.


✅ Fix:Run a free rbnb.ai audit and see your score out of 100.You’ll instantly know where your listing falls short — and get clear recommendations for how to rise in Airbnb search before Halloween weekend hits.



Don’t Let Low Bookings Haunt You


Your Airbnb shouldn’t be the listing guests scroll past this Halloween.A few smart tweaks — powered by rbnb.ai — can turn your property from invisible to irresistible.


👉 Run your free rbnb.ai audit today and make your listing impossible to ignore this spooky season.

bottom of page